文章基本信息

标题：Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania
本地全文：下载
作者：Marin Pantelescu, Andreea ; Ioncica, Maria
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2012
卷号：14
期号：Special No. 6
页码：802-810
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the quality of the mass media tools (TV, radio, internet, written press like newspapers, magazines, brochures and catalogues) for selling and promoting tourists’ packages, and if the tourists consider reliable the advertisements broadcasted by media regarding offered holidays. A quantitative marketing research using a pre tested questionnaire will provide the answers to these research questions. The expected results will help the actors in the tourism field to a better understanding of the mass media role in selling and promoting tourists’ packages and will also enrich the knowledge in the powerful of the communications in the tourism domain.
关键词：tourism; mass media; tourists’ packages; marketing; research