文章基本信息

标题：Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
本地全文：下载
作者：Marcu, Nicu ; Meghişan, Georgeta-Mădălina
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2013
卷号：15
期号：34
页码：358-368
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the way that users/ subscribers get informed about their rights in the field of mobile telephony services; the way that mobile telephony services operators inform their users/ subscribers about the subscription included services; the way that mobile telephony services operators inform their uses/ subscribers about the supplementary services that can be demanded; the rights regarding the personal data processing and confidentiality protection that mobile telephony services consumers agree with; the users/subscribers rights most frequently broken. The marketing research used a questionnaire based survey during January - March 2013 on a sample of 85 users/ subscribers from Romania. It has a preliminary character, shaping a further investigation activity with a higher thematic coverage and a smaller error under the limit of 5%. The data gathering method was a questionnaire based interview. Data were analyzed using the SPSS informatics program, version 16.0 for Windows. The following statistical functions were used for validating/invalidating the hypotheses: descriptive statistics, factor analysis and correlation function.
关键词：research hypothesis; general economic services; mobile telecommunications services marketing; mobile telecommunications consumers’ rights; marketing research