文章基本信息

标题：Social media in the development of sustainable business
本地全文：下载
作者：Onete, Cristian Bogdan ; Dina, Razvan ; Vlad, Denisa Elena 等
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2013
卷号：15
期号：Special 7
页码：659-670
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations. The use of certain tools to streamline the activities and at the same time to reduce the use of exhaustible resources is required. The businesses conducted in the virtual environment can be an effective way to reach this purpose and social media provides the necessary tools to develop this kind of business. Within this article are presented the ways that social media can become a platform for sustainable business and a support for the development of goods and services that can become sustainable. To determine the image that business environment has on these aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing activities can be realized through the agency of this one.
关键词：Social media; sustainable business; marketing; new consumer; innovation