文章基本信息

标题：Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)
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作者：Blešic, Ivana ; Dragin, Aleksandra ; Markovic, Jelica 等
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2014
卷号：16
期号：35
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers: quality of shopping and corporate social responsibility. In this research, each of these factors had six elements. The results of the regression analysis are that “Value for money in stores” (beta=0.387, p=0.000) has the greatest impact on satisfaction when shopping quality performance is concerned, and that “Retailer support for (national/local) cultural and sport events“ (beta=0.333, p
关键词：Corporate social responsibility; Shopping centers; Shopping quality; Consumer satisfaction.