文章基本信息

标题：Consumer Acceptance of Location Based Services in the Retail Environment
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作者：Iris Uitz ; Roxane Koitz
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2013
卷号：4
期号：12
DOI：10.14569/IJACSA.2013.041218
出版社：Science and Information Society (SAI)
摘要：Smartphones have become a commodity item. In combination with their seemingly infinite extensions through mobile applications, they hold great economic potential for businesses. Location Based Services (LBS) take advantage of their portability by providing relevant information to the user regarding their location. Utilizing the user’s position to create personalized location-specific marketing messages enables businesses to yield value for their customers. The main objective of this paper is to identify factors, which influence the acceptance of LBS apps in the context of retail since there is a lack of research in this field. A qualitative research approach was chosen to investigate the relevant variables. Based on the conducted interviews, theories were derived and verified against further data retrievals. Similar to findings of previous research the factors ease of use (usability) and usefulness were confirmed as being crucial in forming consumers’ attitudes.
关键词：thesai; IJACSA; thesai.org; journal; IJACSA papers; Location Based Services; Usability-Testing; Apps; Shopping-Apps; Mobile; Consumer Acceptance; Mobile Marketing