文章基本信息

标题：The Impact of E-Media on Customer Purchase Intention
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作者：Mehmood Rehmani, ; Muhammad Ishfaq Khan
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2011
卷号：2
期号：3
DOI：10.14569/IJACSA.2011.020317
出版社：Science and Information Society (SAI)
摘要：In this research paper, authors investigated the social media (e-discussion, websites, online chat, email etc) parameters that have effect over the customers buying decisions. The research focused on the development of research model to test the impact of social media on the customer purchase intention. The literature review done to explore the work done on social media. The authors identify the problem and defined the objectives of the studies. In order to achieve them, a research model is proposed that followed by the development of research hypotheses to testify the model.
关键词：thesai; IJACSA; thesai.org; journal; IJACSA papers; e-discussion; e-mail; website; online chat.