文章基本信息

标题：Dilemas de negócios sociais brasileiros: caso Rede Asta
本地全文：下载
作者：Edson Sadao Iizuka ; Carmen Augusta Varela ; Elisa Rodrigues Alves Larroudé 等
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2015
卷号：55
期号：4
页码：385-396
语种：English
出版社：RAE - Revista de Administração de Empresas
摘要：Social businesses seek financial, social and even environmental results. Academic knowledge on how such organizations operate, however, has emerged more recently. This article sought to investigate qualitatively the main tensions and dilemmas occurring throughout the history of Rede Asta, a pioneer social business in direct catalog sales of artisanal products in Brazil. Results indicate the Rede Asta managers have experienced tensions and dilemmas in three of the four categories identified by Smith, Gonin, and Besharov (2013): social and financial performance, organizational aspects and learning. One of the dilemmas involves organizational aspects and learning, since Asta achieves feasibility with two organizations: a nonprofit association and a for-profit corporation. On perceptions of belonging, stakeholders declared they felt they were a part of the organization’s social and environmental goals; some even as activists.
其他摘要：Social businesses seek financial, social and even environmental results. Academic knowledge on how such organizations operate, however, has emerged more recently. This article sought to investigate qualitatively the main tensions and dilemmas occurring throughout the history of Rede Asta, a pioneer social business in direct catalog sales of artisanal products in Brazil. Results indicate the Rede Asta managers have experienced tensions and dilemmas in three of the four categories identified by Smith, Gonin, and Besharov (2013): social and financial performance, organizational aspects and learning. One of the dilemmas involves organizational aspects and learning, since Asta achieves feasibility with two organizations: a nonprofit association and a for-profit corporation. On perceptions of belonging, stakeholders declared they felt they were a part of the organization’s social and environmental goals; some even as activists.
关键词：Social entrepreneurship;Social businesses;Tensions;dilemmas;Rede Asta;Empresariados sociales;Negocios sociales;Tensiones;Dilemas;Rede Asta;Empreendedorismo social;Negócios sociais;Tensões;Dilemas;Rede Asta
其他关键词：Social entrepreneurship; Social businesses; Tensions; dilemmas; Rede Asta