文章基本信息

标题：Cómo usan Internet las líneas aéreas para desarrollar relaciones estables con los clientes.
本地全文：下载
作者：Rodolfo Vázquez Casielles ; Ana Mª Díaz Martín ; Ana Suárez Vázquez 等
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2004
卷号：2
期号：2
出版社：Universia Business Review
摘要：The Internet represents a new and attractive way for companies to market their products. However, many entities only use the net as a means of communication and not as a Marketing tool -or set of tools- with which to improve the service offered to the clients and create value for customers. This research work aims to analyze to what extent the Internet can contribute to the achievement of sustainable competitive advantages among organizations from all over the world in a specific sector, the airline industry, presenting an objective review of the activities and functions currently offered by airline companies through their web sites
其他摘要：The Internet represents a new and attractive way for companies to market their products. However, many entities only use the net as a means of communication and not as a Marketing tool -or set of tools- with which to improve the service offered to the clients and create value for customers. This research work aims to analyze to what extent the Internet can contribute to the achievement of sustainable competitive advantages among organizations from all over the world in a specific sector, the airline industry, presenting an objective review of the activities and functions currently offered by airline companies through their web sites