文章基本信息

标题：La estrategia de "ecologismo de empresas" en el sector de bienes de consumo final
本地全文：下载
作者：Rafael Bravo Gil ; Elena Fraj Andrés ; Jorge Matute Vallego 等
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2006
卷号：1
期号：9
出版社：Universia Business Review
摘要：This paper analyses the degree of integration of the “Corporate Environmentalism” strategy and the main forerunners for the firms to adopt this concept, within the Consumer Goods Industry. With this purpose, first, the main antecedents of this concept are studied in order to analyze the importance granted by the companies to the environmental issues they face is studied and, the way this concern is reflected in the adoption of corporate and marketing actions is researched. Results show that the degree of adoption of this strategy is not very high, highlighting management commitment as the main forerunner of the integration of environmental issues within the company.
其他摘要：This paper analyses the degree of integration of the “Corporate Environmentalism” strategy and the main forerunners for the firms to adopt this concept, within the Consumer Goods Industry. With this purpose, first, the main antecedents of this concept are studied in order to analyze the importance granted by the companies to the environmental issues they face is studied and, the way this concern is reflected in the adoption of corporate and marketing actions is researched. Results show that the degree of adoption of this strategy is not very high, highlighting management commitment as the main forerunner of the integration of environmental issues within the company.