文章基本信息

标题：Valor percibido, actitud y lealtad del cliente en el comercio minorista
本地全文：下载
作者：María Eugenia Ruiz Molina
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2009
卷号：1
期号：21
出版社：Universia Business Review
摘要：Customer perceived value has a subjective nature, since it means an evaluative judgement. In the literature it has been noted that the value received by the consumer has a number of components which together determine its significance. It has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyze the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.
其他摘要：Customer perceived value has a subjective nature, since it means an evaluative judgement. In the literature it has been noted that the value received by the consumer has a number of components which together determine its significance. It has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyze the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.