文章基本信息

标题：¿Como mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX
本地全文：下载
作者：Rafael Lucea ; Donald Lessard
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2010
卷号：1
期号：25
出版社：Universia Business Review
摘要：Based on the analysis of the international expansion of CEMEX, the Mexican construction materials firm, we propose that the sustainable growth of multinationals from emerging markets depends on the continuous renewal of its capabilities platform. In contrast with previous studies, we suggest that the new capabilities come, in many cases, from the periphery of the firm rather than its country of origin. To contribute to the competitive advantage of the firm, these capabilities have to meet three basic criteria: relevance, appropriability and transferability.
其他摘要：Based on the analysis of the international expansion of CEMEX, the Mexican construction materials firm, we propose that the sustainable growth of multinationals from emerging markets depends on the continuous renewal of its capabilities platform. In contrast with previous studies, we suggest that the new capabilities come, in many cases, from the periphery of the firm rather than its country of origin. To contribute to the competitive advantage of the firm, these capabilities have to meet three basic criteria: relevance, appropriability and transferability.