文章基本信息

标题：El efecto made in en la percepción de un producto industrial español en los mercados internacionales
本地全文：下载
作者：Rosa M. Rodríguez Artola ; Lluis J. Callarisa Fiol ; Miguel A. Moliner Tena 等
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2010
卷号：2
期号：26
出版社：Universia Business Review
摘要：With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also associated with their place of origin. More and more, if we consider that the nowadays economical crisis is affecting several of the most representative sectors and industries. In this respect, this paper has as aim to analyze the perception that professionals of the construction industry of some of the main European markets, exactly, France, Poland and United Kingdom, have on different types of ceramic tiles having into account their place of origin.
其他摘要：With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also associated with their place of origin. More and more, if we consider that the nowadays economical crisis is affecting several of the most representative sectors and industries. In this respect, this paper has as aim to analyze the perception that professionals of the construction industry of some of the main European markets, exactly, France, Poland and United Kingdom, have on different types of ceramic tiles having into account their place of origin.