文章基本信息

标题：La dinámica de la competencia internacional hacia la empresa transnacional.
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作者：José Pla Barber ; Fidel León Darder
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2004
卷号：3
期号：3
出版社：Universia Business Review
摘要：In the current competitive environment, multinational enterprises cope with two opposite pressures: the need of being "global" and "local" at the same time. This paper examines how these forces operate and offers a typology of multinational firms' strategies to face these pressures. We suggest that multinational corporations should move to a transnational concept characterised by diversity and internal complexity.
其他摘要：In the current competitive environment, multinational enterprises cope with two opposite pressures: the need of being "global" and "local" at the same time. This paper examines how these forces operate and offers a typology of multinational firms' strategies to face these pressures. We suggest that multinational corporationsshould move to a transnational concept characterised by diversity and internal complexity.