文章基本信息

标题：Estrategias competitivas y capacidades clave en mercados electrónicos sujeto a Efectos de Red
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作者：José Luis Arroyo Barrigüete ; José Ignacio López Sánchez
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2005
卷号：2
期号：6
出版社：Universia Business Review
摘要：The objective of this paper is to analyze one of the main features of the Digital Economy: Network Externalities. These Externalities produce a positive feedback that generate, in many cases, a monopolistic scenery. We will identify the most important internal capacities to achieve success in presence of Network Effects and the main strategies that can be developed in his context.
其他摘要：The objective of this paper is to analyze one of the main features of the Digital Economy: Network Externalities. These Externalities produce a positive feedback that generate, in many cases, a monopolistic scenery. We will identify the most important internal capacities to achieve success in presence of Network Effects and the main strategies that can be developed in his context.