文章基本信息

标题：La importancia de los recursos intangibles en la internacionalización de la empresa
本地全文：下载
作者：Marisa Ramírez Alesón
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2004
卷号：3
期号：3
出版社：Universia Business Review
摘要：This paper highlights the importance of the availability of intangible resources within the firm in order to start its international expansion. However, intangible resources are not only the cause of the firm's internationalization but also they may be a consequence of this international process.
其他摘要：This paper highlights the importance of the availability of intangible resources within the firm in order to start its international expansion. However, intangible resources are not only the cause of the firm's internationalization but also they may be a consequence of this international process.