文章基本信息

标题：Calidad de servicio logístico e intensidad tecnológica en el comercio minorista
本地全文：下载
作者：María Eugenia Ruiz Molina
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2008
卷号：5
期号：20
出版社：Universia Business Review
摘要：The quality of the physical distribution might be a source of differentiation and, consequently, might provide a competitive advantage for the retailer. However, there is neither a consensus in the literature about the components of logistics service quality nor on the role of the retailer’s intensity of use of the technology. In this context, this paper aims at identifying the major components of logistics service quality and technological intensity, as well as to analyse their impact on the results of the store in terms of satisfaction and customer loyalty in different retailing activities.
其他摘要：The quality of the physical distribution might be a source of differentiation and, consequently, might provide a competitive advantage for the retailer. However, there is neither a consensus in the literature about the components of logistics service quality nor on the role of the retailer’s intensity of use of the technology. In this context, this paper aims at identifying the major components of logistics service quality and technological intensity, as well as to analyse their impact on the results of the store in terms of satisfaction and customer loyalty in different retailing activities.