文章基本信息

标题：The Category Management Process and Responding to Customer Needs
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作者：Agnieszka Biernat-Jarka ; Katarzyna Świerczyńska
期刊名称：Contemporary Economics
印刷版ISSN：2084-0845
出版年度：2010
卷号：4
期号：4
页码：249-256
出版社：University of Finance and Management, Warsaw
摘要：This article presents the process of managing the product category of fast-moving(FMCG) in the example of tobacco products. Assumptions discussed the process developedby two companies working together. The presented results show that the process of categorymanagement is an extremely important activity in achieving the company sales and responsefor consumer needs. As a result of the implementation of category management processof tobacco products has been increasing the number of customers visiting outlets, increasingthe number of marketed products, and ultimately increase the company’s profit.