文章基本信息

标题：Financial Aspects of Loyalty Programmes Implementation
本地全文：下载
作者：Agnieszka Woś
期刊名称：Contemporary Economics
印刷版ISSN：2084-0845
出版年度：2009
卷号：3
期号：4
页码：159-169
出版社：University of Finance and Management, Warsaw
摘要：Financial aspects of implementation of loyalty programmes are the most crucial factorsmoldings their effectiveness. The following article covers costs of loyalty programmes andstages of their creation and functioning in companies. It also interprets the part of „KIMSF13 – Loyalty Programmes” which deals with the ways of recognizing income in case ofgranting promotional points to the customers.