期刊名称：South East European Journal of Economics and Business
印刷版ISSN：1840-118X
出版年度：2015
卷号：10
期号：1
页码：32-44
DOI：10.1515/jeb-2015-0002
语种：English
出版社：Walter de Gruyter GmbH
摘要：The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
关键词：perceived sales promotion ; perceived quality ; perceived premium ; perceived coverage ; insurance company ; insurance service
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