A set of morals is a possible mechanism by which to maintain our society. Heath (2008) argues for the importance of conformity to norms from a rationalist position. However, norm conformity can also be explained empirically. Mimicking one another's behavior is nothing more than following rules that already exist. This behavior always helps us avert potential loss. We experience guilt about our own rule-breaking behavior and anger or envy toward another's. Thus, emotions encourage following rules and help lessen our risks.