文章基本信息

标题：Drabužių prekių ženklų svarba vaikų gyvenime – galvos skausmas mokytojams
本地全文：下载
作者：Francka Lovšin ; Lorger Brina ; Verena Koch 等
期刊名称：Pedagogika
印刷版ISSN：1392-0340
出版年度：2014
卷号：113
期号：1
语种：English
出版社：Vilnius Pedagogical University
摘要：This paper aims to determine how clothing brands affect children’s peer relations. The study was carried out by surveying 145 students. The results indicate that children are familiar with different clothing brands but they prefer sports brands. Brands were not the most important decision factor in purchasing process. The brands like decision factor were more important for older children and boys. Older children are also more often associated possession of (non) appropriate clothing brands with negative responses from other children. The children who were afraid of ridiculing of another children also felt more self-confident wearing popular brands of clothing. Keywords :clothing brands, children, self-confidence, peer relations.
其他摘要：This paper aims to determine how clothing brands affect children’s peer relations. The study was carried out by surveying 145 students. The results indicate that children are familiar with different clothing brands but they prefer sports brands. Brands were not the most important decision factor in purchasing process. The brands like decision factor were more important for older children and boys. Older children are also more often associated possession of (non) appropriate clothing brands with negative responses from other children. The children who were afraid of ridiculing of another children also felt more self-confident wearing popular brands of clothing. Keywords :clothing brands, children, self-confidence, peer relations.