文章基本信息

标题：PENGARUH FASHION INVOLVEMENT, ATMOSFER TOKO DAN PROMOSI PENJUALAN TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTMENT STORE DI KOTA DENPASAR
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作者：I Komang Wisnu Bayu Temaja ; Gede Bayu Rahanatha ; Ni Nyoman Kerti Yasa 等
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2015
卷号：4
期号：6
语种：English
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：This study aims to find out the effect of fashion involvement, store atmosphere and sales promotion toward impulse buying in the Matahari Department Store, Denpasar city. Data was gained by spreading questioner with Likert scale to 119 respondents. This study used purposive sampling and multiple linear regression analysis. The result showed that fashion involvement have positive and significant effect toward impulse buying of fashion product in the Matahari Department Store, store atmosphere have positive and significant effect toward impulse buying of fashion product in the Matahari Department Store, and sales promotion have positive and significant effect toward impulse buying of fashion product in the Matahari Department Store.
关键词：fashion involvement;store atmosphere;sales promotion;impulse buying