文章基本信息

标题：PENGARUH KETIDAKPUASAN DAN SIKAP MENGELUH PADA PERILAKU MENGELUH KONSUMEN
本地全文：下载
作者：Ida Ayu Putu Dewi Putri Asih ; Putu Yudi Setiawan
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2015
卷号：4
期号：7
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：This study was conducted to determine the effect of discontent and complaining attitude towards consumer complaining behavior at the Grand Santhi Hotel in Denpasar. Design research using the form associative causal (cause and effect). The sample was 100 respondents. The sampling method using purposive sampling method with certain criteria. Data collection techniques used is by distributing questionnaires to customers who are staying at the Grand Santhi Hotel Denpasar. Methods of data analysis using multiple linear analysis to examine the effect among variables. The study states that the dissatisfaction and complaining attitude is positive and significant effect on the behavior of consumers complained to the Grand Santhi Hotel in Denpasar.
关键词：Dissatisfaction, Complaining Attitude, Consumer Complaining Behavior.