文章基本信息

标题：A visão dos gestores de empreendimentos de hospedagem certificados em sustentabilidade pela NBR 15401:2006
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作者：Murilo de Alencar Souza Oliveira ; Adriana Marques Rossetto
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2014
卷号：7
期号：3
页码：403-421
DOI：10.5902/198346598907
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：This article aimed to understand the influence of social and environmental practices (sustainable) in strategic decision-making of national accommodation establishments (AE), upon perceptions of their managers. The study was conducted with a qualitative approach using field surveys and exploratory research. The sample was compound by every AE certified by the Brazilian Standard Recorded (NBR) 15401:2006 (Lodging - System of Sustainability Management) until august/2012. The 6 AE identified are located only in three tourist destinations (Armação dos Búzios/RJ, Lençóis /BA and Canela /RS) and they were visited for observation of the practices adopted and interviews with their managers. The results appoint that the sustainable decision stemmed from awareness of managers, of influence of government programs and of marketing (competitive differential), of sustainability (reconcile practices with the standard) and managerial (professionalism) goals. The strategic decision on organizational performance generated positive impacts on the image and in the cost reduction. The main facilitators identified were the subsidies and the support of the consultants, and the complicating factors were the discontinuity of government programs, the level of requirements of the standard and the absence of references to sustainability and professional qualify in the segment of lodging.
其他摘要：This article aimed to understand the influence of social and environmental practices (sustainable) in strategic decision-making of national accommodation establishments (AE), upon perceptions of their managers. The study was conducted with a qualitative approach using field surveys and exploratory research. The sample was compound by every AE certified by the Brazilian Standard Recorded (NBR) 15401:2006 (Lodging - System of Sustainability Management) until august/2012. The 6 AE identified are located only in three tourist destinations (Armação dos Búzios/RJ, Lençóis /BA and Canela /RS) and they were visited for observation of the practices adopted and interviews with their managers. The results appoint that the sustainable decision stemmed from awareness of managers, of influence of government programs and of marketing (competitive differential), of sustainability (reconcile practices with the standard) and managerial (professionalism) goals. The strategic decision on organizational performance generated positive impacts on the image and in the cost reduction. The main facilitators identified were the subsidies and the support of the consultants, and the complicating factors were the discontinuity of government programs, the level of requirements of the standard and the absence of references to sustainability and professional qualify in the segment of lodging.
关键词：Ciências Socias Aplicadas; Administração; Gestão Hoteleira