文章基本信息

标题：Validação de instrumento quantitativo sobre consumo de exclusividade em uma tribo urbana em Porto Alegre
本地全文：下载
作者：Rafael Mendes Lübeck ; Fernando De Oliveira Santini ; Cláudio Hoffmann Sampaio 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2014
卷号：7
期号：3
页码：469-485
DOI：10.5902/198346597598
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：This paper presents a study for revalidation and adjustment of an instrument for data collection on uniqueness through consumption – CNFU (Consumer Need for Uniqueness)– applied to the Brazilian context within a group of people who use bicycles not only as a means of transportation (like a car) but as a symbolic means to represent their individuality, distinction and nonconformity with the “automobile society”. These individuals are part of an urban tribe that grows concurrently to both the increased number of cars in major cities and the consequent traffic problems in the urban space. The data collection occurred through the application of 230 questionnaires via Facebook,as well as during public gatherings of cyclists in Porto Alegre, and 199 out of these questionnaires were considered valid. Data analysis was performed using factor analysis, which reduced the number of variables of the original model, generating a data collection instrument adjusted to the studied reality.
其他摘要：This paper presents a study for revalidation and adjustment of an instrument for data collection on uniqueness through consumption – CNFU (Consumer Need for Uniqueness)– applied to the Brazilian context within a group of people who use bicycles not only as a means of transportation (like a car) but as a symbolic means to represent their individuality, distinction and nonconformity with the “automobile society”. These individuals are part of an urban tribe that grows concurrently to both the increased number of cars in major cities and the consequent traffic problems in the urban space. The data collection occurred through the application of 230 questionnaires via Facebook,as well as during public gatherings of cyclists in Porto Alegre, and 199 out of these questionnaires were considered valid. Data analysis was performed using factor analysis, which reduced the number of variables of the original model, generating a data collection instrument adjusted to the studied reality.
关键词：Ciências Sociais Aplicadas; Administração; Marketing