Arnheim (1977) claimed that the appearance of created things, for example, architecture and the work of art, has visual forces to let appreciators construct experiences of their own. What kind of cognitive processes of a creator enable appreciators to “experience” the created thing? The present paper proposes an answer to this question. This question has been treated as a kind of mystery so far, since the act of creation is not a transfer of what a creator wants to express from a creator to appreciators. The appreciators construct experiences of their own by being mediated by the created thing. We propose the following idea. The act of creation is a cognitive coupling of dynamic perception, actions of external representation and the construction of self, through which what a creator wants to express develops dynamically. What a creator should aim at is to focus on the practice of his or her own cognitive coupling and thereby keep augmenting subjective experiences. A creator's subjective experiences through cognitive coupling will leave in the created thing some seeds which encourage appreciators to construct experiences of their own. Our case study of a methodology of writing sentences supports this idea. Further, we propose an idea that a meta-cognitive practice of describing one's own cognitive coupling will improve the ability of dynamic perception and productive idea-generation, and hence enable persistence of the cognitive coupling. Our case study of a meta-cognitive practice of describing one's own act of singing a song supports the second idea. The ideas and findings in the present paper have pedagogical implications for all involved in the scene of creation.