The concerns for sportswear and the attitudes toward sports were measured. The results obtained by factor analysis are as follows : 1) The factor structure of men's concerns for sportswear are interpreted as (F1) the ardent desire for fashionability of sportswear, (F2) the fashion taken in advance. The factor structure of women's are interpreted as (F1) the consciousness of others, (F2) the enjoyment of shopping, (F3) mentation, (F4) the functionality of sportswear, (F5) the ardent desire for fashionability and functionality of sportswear. 2) The factor structure of men's attitudes toward sports are interpreted as (F1) the training of mind, (F2) the pursuit of victory, (F3) sports for show, (F4) bringing-up youth. The factor structure of women's are interpreted as (F1) the training of the Olympic spirit, (F2) bringing-up youth, (F3) the pursuit of victory, (F4) the desire for human nature and preservation of health, (F5) alleviating stresses. 3) As a result of the correlation coefficients between the factors of concerns for sportswear and the attitudes toward sports, it was found that in women there was a linear relationship between the training of the Olympic spirit and mentation (γ=-0.443), between bringing-up youth. and the functionality of sportswear (γ=-0.388), between the desire for human nature and preservation of health and the ardent desire for fashionability and functionality of sportswear (γ= 0.400), between bringing-up youth and the enjoyment of shopping (γ=0.518).