The use of rice flour has recently been investigated with the objective of increasing rice consumption by popularizing such food as bread made from rice flour. A questionnaire survey was conducted on 507 university students, including 244 males and 263 females, for their awareness and use of rice flour by asking about their attitudes and opinions on such issues as recognition, experience and reasons for using rice flour and rice flour foods. The term “rice flour” was recognized by most of the students, while specific details about rice flour were unknown to all but a few students. Over 80% of the students knew the term “rice flour”, although only a small percentage of students could correctly recognize the kinds of rice flour. A 60% proportion of the students had purchased rice flour foods, especially bread. A high percentage of males answered “nutrition and health” when asked about their good impressions of rice flour, while females answered “interest and concern”. Howerver, some students had a negative impression since they did not fully understand what rice flour was.