In order to identify the basic dimensions of the image of organizations, a quasi threemode factor analysis (exactly, a quasi three-mode principal component analysis) was used. Subjects (691 university students) were asked to rate five organizations on the 21 seven-point adjective pairs. Three factors were extracted from this analysis: likeability, dependability, flashiness . Some interesting points were derived from examinations on the core matrices and the factor-score correlation matrix obtained from the quasi threemode factor analysis. On the likeability dimension, each organization was rated independently. However, on dependability and flashiness dimensions, it was found that the higher the dependability for some organizations, the more flashy they become, but for the other organizations, the relationship is just the opposite.