文章基本信息

标题：The strategic decisions and success factors of the global integration-local responsiveness of Japanese MNCs in China
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作者：Yunshi Mao ; Jiancheng Wang
期刊名称：Frontiers of Business Research in China
印刷版ISSN：1673-7326
电子版ISSN：1673-7431
出版年度：2007
卷号：1
期号：1
页码：67-90
DOI：10.1007/s11782-007-0005-0
出版社：Higher Education Press, co-published with Springer-Verlag GmbH
摘要：This article applies Foreign Direct Investment (FDI) theories to the strategic management analysis of the global integration-local responsiveness of multinational corporations (MNCs) in China, from the perspective of company characteristics (ownership advantages and internalization advantages) and environmental dynamics (locational factors) in order to analyze the success factors influencing the sales activities of Japanese MNCs in China. Based on the analysis of a survey conducted on 230 Japanese parent companies with investments in China, the empirical research findings include: Japanese MNCs in China favor global integration strategies; the more significant the ownership advantages and internalization advantages are, the greater the global integration is; the success factors of their operations in China due to global integration are present in manufacturing know-how, procurement of parts and supplies, financial power, previous investment experience in China as well as sales networks and technologies; locational advantages mainly lie in labor cost among other things; internalization factors do not have any significant correlation with the success and performance of the subsidiary company.
关键词：Japanese MNCs; global integration-local responsiveness; ownership advantages; locational factor; internalization advantages