文章基本信息

标题：Strategic choices of firms in expanding overseas business
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作者：Tiemin Wang ; Jie Zhou
期刊名称：Frontiers of Business Research in China
印刷版ISSN：1673-7326
电子版ISSN：1673-7431
出版年度：2008
卷号：2
期号：1
页码：67-97
DOI：10.1007/s11782-008-0005-8
出版社：Higher Education Press, co-published with Springer-Verlag GmbH
摘要：Based on a case study of Pfizer’s production scope evolution in China from 1993 to 2002, we propose that MNCs usually have to face dual pressures of keeping integration among global businesses on the one hand, and remaining responsive to local market conditions on the other. When there is large discrepancy between the two, due to the bounded rationality of the decision-makers, the development paths of the subsidiaries are likely to exhibit recursive pattern, instead of the sequential mode as suggested in the extant literature. On the other hand, we argue that companies can make strategic choices to facilitate the development of their overseas subsidiaries. By the adjustment of the strategic parameters pertaining to the content and processes of their development paths, companies can accumulate knowledge about the local market and strike a balance between the dual pressures they have to face. The implication of our study for the indigenous Chinese companies in their international expansion is that when facing unfamiliar business environment in overseas market, paying attention to the idiosyncratic local market condition and keeping strategic flexibility are pivotal to their success.
关键词：multinational corporations(MNCs); international expansion; subsidiary development; strategic choices
其他关键词：跨国公司，海外扩张，子公司发展，战略选择