文章基本信息

标题：A study on the determinants of nonmarket behaviors of Chinese firms
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作者：Haitao Gao ; Zhilong Tian ; Cone Malcolm 等
期刊名称：Frontiers of Business Research in China
印刷版ISSN：1673-7326
电子版ISSN：1673-7431
出版年度：2008
卷号：2
期号：2
页码：303-321
DOI：10.1007/s11782-008-0018-3
出版社：Higher Education Press, co-published with Springer-Verlag GmbH
摘要：Drawing upon the resource dependence theory, this paper examines the determinants of nonmarket behaviors in the Chinese context. Using survey data of 175 top managers in China, we test 13 firm and environment characteristics likely influencing nonmarket behaviors. Results show that a firm’s economic resources, top management orientation, and uncertainty in the nonmarket environment are significantly related to Chinese firms’ nonmarket behaviors.
关键词：nonmarket behavior; buffering strategy; bridging strategy
其他关键词：非市场行为，缓冲战略，桥梁战略