文章基本信息

标题：Reputation in China’s online auction market: Evidence from Taobao.com
本地全文：下载
作者：Wei’an Li ; Desheng Wu ; Hao Xu 等
期刊名称：Frontiers of Business Research in China
印刷版ISSN：1673-7326
电子版ISSN：1673-7431
出版年度：2008
卷号：2
期号：3
页码：323-338
DOI：10.1007/s11782-008-0019-2
出版社：Higher Education Press, co-published with Springer-Verlag GmbH
摘要：Using data on prepaid cards for an online game listed on Taobao.com, this paper examines the impact of sellers’ reputation on their sales in China’s online market. It is found that sellers’ good reputation has a positive impact on their sales volume, but the marginal effect of this impact decreases severely. We also find that sellers’ affiliation with seller coalitions can increase their sales in a given period. Results show that individual and collective reputation can function well in the absence of mature law and social credit system related to online trade, and that private order can substitute public order in a market with immature laws as in China.
关键词：online auction; feedback system; reputation
其他关键词：网上交易，信用评价系统，声誉