文章基本信息

标题：An Empirical Test of Educational Donors' Satisfaction Levels in Donating for Education before and after the COVID-19 Era
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作者：Pan, Huifeng ; Ha, Hong-Youl
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：19
页码：1-11
DOI：10.3390/su141912874
语种：English
出版社：MDPI, Open Access Journal
摘要：Adopting expectancy–disconfirmation theory and the cycle of satisfaction, this study examined the dynamic nature of the satisfaction cycle and identified the moderating roles of satisfaction and adjusted expectations in the context of sustaining educational donations. Using a three-time-lag survey, we showed that the sequential shifts from prior expectations (T1) to satisfaction (T2) to adjusted expectations (T3) were consistent with the expectance–disconfirmation mechanism. We found that the carryover effect between prior and adjusted expectations is significantly powerful. In addition, we found that the two mediators—satisfaction and adjusted expectations—absorb the effect of prior expectations and then transfer that effect to behavioral intentions over time. Therefore, this study provides a theoretical account of the link between prior expectations–satisfaction–behavioral intentions and prior expectations–adjusted expectations–behavioral intentions during donation activities.
关键词：prior expectations; adjusted expectations; satisfaction; behavioral intentions; longitudinal study