文章基本信息

标题：To Use or Not to Use: It Is a Question-An Empirical Study on the Adoption of Mobile Finance
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作者：Li, Gaoyong ; Zhang, Xin ; Zhang, Ge 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：17
页码：1-23
DOI：10.3390/su141710516
语种：English
出版社：MDPI, Open Access Journal
摘要：Due to its important impact on sustainable development, mobile finance spreads fast. However, what factors and how these factors impact the adoption of mobile finance apps are still unknown. This research employs UTAUT and research on mobile banking and payment to explore the adoption of mobile finance apps. A total of 348 questionnaires were collected online and offline and analyzed by SEM. The results show that performance expectancy, effort expectancy, social influence, facilitating conditions, trust, and perceived risk affect the intention to use mobile finance. This study makes theoretical contributions by contextualizing UTAUT and considering the indigenized factors in China and offers practical implications for mobile finance operators.
关键词：mobile finance; adoption; UTAUT; structural equation model