文章基本信息

标题：Decision-Making Factors in the Purchase of Ecologic Products
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作者：Ciobanu, Radu ; Țuclea, Claudia-Elena ; Holostencu, Luciana-Floriana 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：15
页码：1-26
DOI：10.3390/su14159558
语种：English
出版社：MDPI, Open Access Journal
摘要：This paper attempts to empirically investigate the main variables that might exert a significant influence over the green purchase decisions of a Romanian consumer. An online survey was conducted on a sample of 915 individuals. The objectives of the study aim to evaluate the influence of different types of variables (related to the person, the environment, the product and the reference group) on the decision to purchase green products. For data analysis, both descriptive statistics measurements and a logit regression model were used. One of the most important findings shows that there is a significant and positive relationship between environmental factors (e.g., pollution reduction, greenhouse effect reduction) and the decision to purchase organic products; furthermore, Romanian consumers are less willing to pay high prices for green products. By offering important information on new variables relevant for a deeper understanding of a consumer located in a green emerging market such as Romania, this study may be useful for both academics and companies that could be interested in entering new local markets.
关键词：green products; purchase decision; environment; survey; regression