文章基本信息

标题：Government Participation in Supply Chain Low-Carbon Technology R D and Green Marketing Strategy Optimization
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作者：Li, Nan ; Deng, Mingjiang ; Mou, Hanshu 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：14
页码：1-27
DOI：10.3390/su14148342
语种：English
出版社：MDPI, Open Access Journal
摘要：This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction; and the government can develop differentiated subsidy schemes to achieve Pareto optimality in the supply chain and environmental performance based on different game strategies and revenue-sharing agreements by enterprises.
关键词：emission-reduction technology development; green marketing; government involvement; low-carbon supply chain