文章基本信息

标题：A Verbal and Non-Verbal Signs of Walt Disney Posters
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作者：Yustina Juita Simarmata ; Ni Wayan Suastini ; Desak Putu Eka Pratiwi 等
期刊名称：HUMANIS
印刷版ISSN：2302-920X
出版年度：2022
卷号：26
期号：2
页码：172-179
DOI：10.24843/JH.2022.v26.i02.p02
语种：English
出版社：HUMANIS
摘要：This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.