文章基本信息

标题：Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019
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作者：César Granados-León ; Marithza Sandoval-Escobar ; Leonardo Ortegón-Cortázar 等
期刊名称：Acta Colombiana de Psicología
印刷版ISSN：0123-9155
电子版ISSN：1909-9711
出版年度：2022
卷号：25
期号：2
页码：122-141
DOI：10.14718/ACP.2022.25.2.8
语种：English
出版社：Universidad Católica de Colombia
摘要：The role of children as consumers has generated great interest in social marketing, especially in aspects related to food. However, there are fields such as the regulation of advertising, digital behavior, and children’s attitudes towards products that until now have not been completely studied. To support future research of the social marketing scientific community about this topic, the present bibliometric study aimed to investigate and describe the lines and areas of inquiry in psychol-ogy, behavior and social marketing in relation to child consumption, in order to respond the following research question: what have been the most important publications, authors and trends in research on child consumption in the last 45 years? To this end, 1375 articles from 703 journals were analyzed with the Bibliometrix packages (R Studio), under an exploratory and descriptive methodology, analyzing 2588 author keywords and 1265 additional keywords, with 2597 authors in the Scopus database. Scientometric indicators show the existence of five thematic groups related to child consumption. It is concluded that scientific production on child consumption should address protection and regulation issues oriented to social responsibility, especially in integrated marketing and advertising communications for food brands, with greater and special care in the digital environment, due to the current immersion of the world’s child population and its growing autonomy in the choice of digital content, products, and brands.