文章基本信息

标题：Analyzing Decision-Making Factors for Using Social Media: The Role of Trust and Information Sharing
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作者：Maulida Isti'anah Isti ; Usep Suhud ; Osly Usman 等
期刊名称：European Journal of Management Issues
印刷版ISSN：2519-8564
电子版ISSN：2523-451X
出版年度：2022
卷号：30
期号：3
语种：English
出版社：Oles Honchar Dnipro National University
摘要：Purpose: This study is aimed at explaining the factors that influence a person to decide to use TikTok in the Jabodetebek (Jakarta-Bogor-Depok-Tangerang-Bekasi) area. This study also uses the variables of self-efficacy, utilitarian value, hedonic value, information sharing, trust, and decision-making. Design/Method/Approach (only for empirical papers): Quantitative approaches and explanatory research are used in this study. Respondents were consumers who used the TikTok application in the Jabodetabek area to determine the number of samples. The present study uses non-probability sampling and convenience sampling techniques with 252 respondents. Data collection methods used questionnaires, and data were analyzed using Exploratory Factor Analysis (EFA) and Structural Equation Modelling (SEM) the method with the help of AMOS 24. Findings: The findings of this study indicate that self-efficacy and hedonic value positively affect trust, and trust positively affects information sharing and decision-making. Nevertheless, the results of this study also explain that self-efficacy does not affect information sharing. The utilitarian value does not significantly affect trust, and information sharing does not affect decision-making. Practical implications: Social media service providers should focus on the influence of information sharing and decision-making in the TikTok application, namely trust. One example is making efforts to improve consumer trust by protecting the personal information which consumers provide on social networking sites and developing the TikTok application as advertising for business. This study can be used as a reference for advertisers when choosing advertising media in the TikTok application because hedonic values influence trust in the TikTok application. Advertisers are advised to promote products by providing hedonic value, such as TikTok dance. Originality/Value: The use of the TikTok application is a trend that is currently popular. We tried to perform this research by using a dependent variable of decision-making that is not easy to find and is used in marketing studies.