文章基本信息

标题：Research on the Image Presentation of Kenya Marathon
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作者：Yongle Qi ; Jianli Zhang ; Kaijie Yang 等
期刊名称：Open Access Library Journal
印刷版ISSN：2333-9705
电子版ISSN：2333-9721
出版年度：2022
卷号：9
期号：5
页码：1-9
DOI：10.4236/oalib.1108811
语种：English
出版社：Scientific Research Pub
摘要：Using the research methods of literature and logical analysis, this paper summarizes how the Kenya marathon presents its image in the development process, provides a reference for the development of marathon in China, and then promotes the development cooperation of marathon in China and Kenya. The research shows that the Kenya marathon has formed a “five-in-one” image presentation mode in the development process of competitive performance, athlete flow, marathon events, training base and sports tourism. The outstanding achievements of marathon athletes have become Kenya’s national business card, which has effectively promoted the international dissemination of Kenya’s marathon image. The global movement of athletes has expanded Kenya’s influence in the marathon field. The complete event system is the guarantee for the growth of Marathon talents in Kenya and provides sufficient impetus for the continuous presentation of the excellent image of the marathon in Kenya. ETO and other high-level training bases further deepen the image of the Kenya marathon. Finally, by creating characteristic marathon events and planning marathon-themed sports tourism, the multilateral image of the Kenya marathon dedication and public welfare is presented to the public.
关键词：KenyaMarathonImage Presentation