文章基本信息

标题：The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry – A Front-Line Case Study
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作者：Eva Daniela Cvik ; Radka MacGregor Pelikánová
期刊名称：European Journal of Business Science and Technology
印刷版ISSN：2336-6494
出版年度：2021
卷号：7
期号：1
页码：109-126
DOI：10.11118/ejobsat.2021.005
语种：English
出版社：Mendel University, Brno
摘要：COVID-19 has dramatically changed the economic scenery. Despite the austerity measures and decreasing resources, it might lead to an increase of the significance of Corporate Social Responsibility (CSR) as the key for sustainable growth and prosperity. The luxury fashion industry is known for its lavish commitment to CSR as expressed by owners and top management. However, the bottom perception is unclear. A longitudinal front-line case study of the perception of the significance of CSR by the low management and customers allows for filling in this vacuum and to comparatively assess the annual evolution from December 2019 to November 2020. The holistic Meta-Analysis using informal open-interview and mystery shopping techniques and the investigative questionnaire with the Pearson Chi-squared test reveals a fragmented and only slightly raised significance of the CSR by the low management and customers. This disappointing finding has inherent limitations and calls for further studies.
关键词：corporate social responsibility (CSR);luxury fashion;case study