文章基本信息

标题：Moderating Effect of Market Environment on the Relationship of Corporate Social Responsibility and Firm Performance of Banking Sector in Pakistan
本地全文：下载
作者：Mansoor Alam Khan ; Riaz Ahmad ; Mubashira Fatima 等
期刊名称：Journal of Finance & Economics Research
印刷版ISSN：2415-2463
电子版ISSN：2415-2455
出版年度：2021
卷号：6
期号：2
DOI：10.20547/jfer2106205
语种：English
出版社：Geist Science
摘要：In the current environment, firms' performance is reflected to be a significant aspect of their competitive edge. If the firm's performance cannot be improved, its competitive advantage might be decreased. It was noted in the literature that the performance of the Pakistani banking industry had decreased. Besides these concerns, there are numerous other factors that are related to declining performance. Among them, corporate social responsibility (CSR) is also included. Therefore, the objective of this study is to examine the moderating effect of the market environment on the relationship between corporate social responsibility and firm performance in the banking sector in Pakistan. Using cross-sectional data techniques for the collection of data from 296 managers of the banking sector within Pakistan, a Partial least squares (PLS)-structural equation modelling (SEM) technique is applied to analyse the data. Results show that CSR and all its dimensions (CSR towards customers, CSR towards employees, CSR towards society, and CSR towards government) have a positive and significant influence on FP, and the market environment does not moderate the impact of corporate social responsibility and firm performance. The findings of this research highlight the importance of CSR in the banking sector of Pakistan. Underneath the theoretical shadows of stakeholder theory, this research adds to the existing body of literature by suggesting that the significance of the market environment does not enhance the association between CSR and FP. This research would also provide valuable insights for banks to capitalise on their CSR resources to sustain organisational performance.
关键词：Corporate social responsibility;Government;Employees;Customers;Society;Market environment;Firm performance;Banking sector;Pakistan