文章基本信息

标题：E-Commerce Enabler As An Accelerator Of Digital Expansion: Utaut2 And Tpb Model On The Decision To Partner With Enablers
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作者：Hong Fu Sheng ; Hendrawan Supratikno ; Anton W. Widjaja 等
期刊名称：Webology
印刷版ISSN：1735-188X
出版年度：2022
卷号：19
期号：2
页码：4715-4729
语种：English
出版社：University of Tehran
摘要：The outbreak of Covid-19 has made number of online transaction increase significantly and poses opportunities for Micro, Small and Medium Enterprises (MSME) to expand to digital market. That being said, rate of digitaladoption, particularly in Indonesian MSMEs is relatively small. With rise of demand and urgency to go digital, role of e-commerce enablers become more and more significant in order to gain success in digital market. However, there is a lack of research findings concerning e-commerce enablers, factor affecting its adoption and its impact on digital venture, especially in firm advantage and firm performance The purpose of this study is to analyze factors that may affect e-commerce implementation & e-commerce enablers utilization. And further, to analyze the long term impact of these towards firm advantage and firm performance. The study focus on medium enterprises with a total of 576 respondents collected via purposive sampling from MEâ€™s business owners, directors, or managers who already have knowledge about the practice of e-commerce enablers. The relationship between the proposed variables was tested using Partial Least Squares Based Structural Equation Modeling (PLS-SEM).
关键词：E-commerce Enablers;E-commerce implementation;Enabling Service Capabilities;Firm Advantages;Firm Performance