摘要:The current sophistication and ease of mobile payment is driving the growth of its users very rapidly. This changes human behavior, especially when making transactions to meet the needs of everyday life. The behavioral intention of GO-PAY users is going to be determined through some variables in this work. It is quantitative research with a sample of 137 respondents. The data collection was done through questionnaire with purposive sampling technique, whereas the data processing used the Partial Least Square (PLS) Structural Equation Modeling (SEM) technique. The results of this study are the influence of Perceived Ease of Use on Behavioral Intention, Perceived Ease of Use on Perceived Usefulness, and Perceived Usefulness on Behavioral Intention, and Perceived Ease of Use on Behavioral Intention through Perceived Usefulness on mobile payment technology users. This research will provide more understanding to start-up business players and also to policy makers to encourage economic growth through mobile payment technology.
关键词:Perceived Ease of Use;Behavioral Intention;Perceived Usefulness;Mobile Payment Technology;Access to the Internet;Economic Growth