文章基本信息

标题：Relating Website Quality With Pure-Impulsive Buying Behavior In Online-Retail Segment Of Pakistan Through PLS-SEM Based Approach
本地全文：下载
作者：Muhammad Faisal Sultan ; Abdul Kabeer Kazi ; Saad Waqas 等
期刊名称：Webology
印刷版ISSN：1735-188X
出版年度：2022
卷号：19
期号：2
页码：5004-5016
语种：English
出版社：University of Tehran
摘要：Recently technology is the base of each and every business and companies are using facility to reach business in better styles. However, importance of website remains in the top tier of channels that are considered significant in this regards. Therefore, website quality has been investigated severely in association with consumer buying behavior. Though there is a lacking of studies which are associated with website quality and impulsive buying behavior, especially in terms of Pakistan. Thus this study has been directed purposively towards relationship of website quality and impulsive buying behavior. Data was gathering through closed ended questionnaire from youth of Karachi having interest in online purchase. Results indicated that websites quality is highly related to impulsive buying behavior. Moreover, use of credit cards is also significantly related with intent to buy impulsively.
关键词：Website Quality;Online Retail Segment;Pure-Impulsive Buying Behavior & PLSSEM Technique