文章基本信息

标题：Predicting Consumers' Online Grocery Purchase Intention Within Middle-Class Families
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作者：N.L. Balasudarsun ; M. Sathish ; P.S. Venkateswaran 等
期刊名称：Webology
印刷版ISSN：1735-188X
出版年度：2022
卷号：19
期号：1
页码：3620-3642
DOI：10.14704/WEB/V19I1/WEB19239
语种：English
出版社：University of Tehran
摘要：The goal of this study was to explore the factors that affect Generation Y's purchasing intentions to the fast-food industry in India. In the fast-food sector, purchasing intentions today are a significant component of long-term corporate sustainability. In addition, in comparison with other competitive markets, buying intentions are critical; thus, the fast-food industry must resolve this problem. In this report, the main determinants for the purchasing of Generation Y students in the Fast Food Industry in India were established. A total of 313 surveys were distributed with a response rate of 91 percent using the quantitative approach in this sample. Another goal of this study was to provide fast-food restaurants with valuable insights into how to perceive customers' purchasing intentions. By knowing the main buying determinants in the fast-food industry, leaders and managers from local fast-food restaurants in India will boost customers' experiences, overcome their problems and eventually achieve a high-quality market.
关键词：Purchasing Intention;Retailers;Customers;Generation Y;Technology