文章基本信息

标题：Fan Development Model in the Iranian Football Premier League
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作者：mohammad amin farrokhnia ; Seyyed Jafar Moosavi ; Nasrollah Mohammadi 等
期刊名称：مطالعات مدیریت ورزشی
印刷版ISSN：2538-3213
电子版ISSN：2538-3221
出版年度：2021
卷号：13
期号：69
页码：133-183
DOI：10.22089/SMRJ.2020.9196.3122
语种：Spanish
出版社：Sport Sciences Research Institute
摘要：The purpose of this study is to present the model of fan development in the Iranian Football Premier League. The research method is qualitative-quantitative mixed with exploratory approach. The statistical population included experts in the qualitative section and spectators in the Premier League stadiums in the quantitative section in the (98-99) season. The statistical sample in the qualitative section included 15 experts, professors, faculty members of sports management, coaches, referees, federation officials and people familiar with football, and 400 people in the quantitative section formed the statistical sample by available methods. The data collection tool in the qualitative part was a semi-structured interview with experts which was continued by snowball method until theoretical saturation and the results of this interview were used in the form of a questionnaire with 13 main factors in the quantitative part. In this study, for content validity from the point of view of experts and structural validity, to determine the reliability of the model from the two indicators of hybrid reliability and Cronbach's alpha and from the indicators of divergent and convergent narrative (Ave) and modeling of structural equations SPSS software version 23 and PSL2 were used. The GOF = 0.65 fitness index was reported and the final model research resulted in 13 factors of public relations, location and facilities, distribution channels, product, quality and process, law enforcement, pricing, incentives, market power, planning. Recruitment, fan management, staff and fan interaction, and promotion were approved. It is necessary to invest and pay attention to these areas.
关键词：Fan;Premier League;football;sports industry