文章基本信息

标题：Qualitative Analysis of Spectators 's Perceived Value: A Case Study of Iran Football Premier League Spectators
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作者：Fereshteh Sameie ; Alireza Elahi ; mostafa afshari 等
期刊名称：مطالعات مدیریت ورزشی
印刷版ISSN：2538-3213
电子版ISSN：2538-3221
出版年度：2021
卷号：13
期号：65
页码：203-225
DOI：10.22089/smrj.2018.5527.2098
语种：Spanish
出版社：Sport Sciences Research Institute
摘要：the importance of perceived value in the various scientific and scholarly works of marketing has been considered in recent years. therefore, studies show that perceived value of perceived value can be effective in clarifying consumers' behavioral decisions, including football spectators. the aim of this study was to identify the main components of the perceived value of the iranian football spectators. The methodology of this research was qualitative to reach the level of theoretical saturation through interviews with the professors of sport marketing management, public administration, football executives and a number of spectators ( n=31 ). also three - way coupling technique is used to validate the validity of the findings. the results consist of 213 open codes, which were categorized in 11 effective factors of perceived value of perceived value of the iranian football spectators. the main components of perceived value include benefits and costs. The benefits include: product benefits, services benefits, personal benefits, image benefits, psychological benefits and social benefits and costs: including monetary costs, time costs, energy costs, psychological costs and social costs. according to the importance of spectators for the country 's football, football responsible organizations can plan on these components to achieve positive outcomes of perceived value of spectators, such as increasing the loyalty and prosperity of the country.
关键词：Perceived Value;Spectators;Cost-Benefit