文章基本信息

标题：Determining Iran's national sport mascot traits
本地全文：下载
作者：mehdy rasooli ; hossein zareian ; Mohsen Smaeili 等
期刊名称：مطالعات مدیریت ورزشی
印刷版ISSN：2538-3213
电子版ISSN：2538-3221
出版年度：2021
卷号：13
期号：65
页码：109-130
DOI：10.22089/smrj.2020.8914.3033
语种：Spanish
出版社：Sport Sciences Research Institute
摘要：The aim of this study was determining Iran's national sport mascot traits. To this extend and to get deep analysis, qualitative method of focus group was used. In this regard, experts who were aware of the subject elected as statistic group. Statistic sample was included of 7 member of Iran's mascot workgroup in sport and youth ministry which were come from two institution of sport sciences research institute of Iran and ministry of sport and youth. To get the study objectives six sessions of focus group hold and data which was gathered from general call and intergroup interviews analyzed through qualitative content analyze. Results indicate that traits of Iran's national sport mascot include two main parts: appearance traits and personality traits. Appearance traits have two subgroup of physical and coverage. Also, personality traits include seven parts of social attribute, sport attribute, pahlevani attribute, sport skills, faith attribute, national attitude and individual behavior. All of these traits make an ID for Iran's sport mascot which is essential for art experts to draw it.
关键词：Mascot sport;branding;sport character;national symbol